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PRESS RELEASE
As it turns out, this could be the perfect time to launch a new, premium membership within the arts community in East Anglia. Unexpectedly, the pandemic seems to have boosted the world's appetite for original art. You may have heard the story of four young men who visited a local art gallery and spent a grand each on a painting instead of going on holiday, well, it isn’t the only positive story about healthy international art sales we’ve heard.
Here’s a quick run-down of some of the news we’re reading that’ll interest you as an artist and seller, followed by some highly relevant insight into The Artist’s Circle Membership.
Online art sales enjoy a 'Wild West' boom
As reported by MSN Money Markets, research by UBS and Art Basel reveals a third of art galleries world-wide have already downsized thanks to Covid, and the bigger the gallery, the bigger the cuts. Overall galleries have reported an average drop of 43% in their value, and they 'don't expect to see sales improve any time soon'. But at the same time digital art sales are thriving.
Robert Head, the boss of Fine Art and Private Clients at the Hiscox agency, says the art world is finally giving way on its long term “stubborn resistance” to the digital world as a vehicle for buying and selling art. Digital art sales are already booming dramatically, and it's happening all over the world.
2019 saw international online art and collectibles sales almost hitting five billion US dollars. Christie's, Sotheby's, and Phillips all experienced massive hikes in online sales between 1st January and the end of June, up 436% on the previous year. And the average value for digital art sales shot up 207% during the same period.
It'll be interesting to see that happens when the personal collection of one of the most influential figures on the New York art scene, Jayne Wrightsman, goes to auction at Christie's in October. We can expect something pretty special if the sale follows the trend.
Sotheby's recent $4.6 Million Sale of Keith Haring’s Personal Art Collection tripled expectations and attracted amazing numbers of new art buyers. On a local basis, a friend of ours who works at a local art gallery enjoyed a record-breaking July, where they sold every single painting valued at the £3000 to £4000 mark.
Yahoo reports on the opinions of the auction house Phillips, which expects Chinese buyers to drive even more art sales as the art market proves itself unusually resilient to the Covid-19 pandemic. Phillips Asia expects their next 20th Century & Contemporary Art sale of work by 'internationally recognised and emerging artists' to set yet another record for the company in Asia, following a record-breaking $35 million income from their spring sale in July 2020.
So online art sales are definitely a ‘thing’. And Chris is tapping into this exciting thing at exactly the right time!
Tap into your own online art marketing platform
Doing the recent early-bird launch of The Artist’s Circle made Chris realise that what is really on offer here is an online marketing platform specifically for artists in East Anglia.
The offering has evolved quite a bit over the two years the Art in East Anglia website has been growing, as Chris has explored ways to help promote Art and Artists in the region. The Online Virtual 3D Gallery has been well received and The Artist’s Circle Members will now get to exhibit on a regular basis.
As you will know there are a few places that offer websites for artists, but it means building a site yourself. As a professional web designer running his own company, Chris already knows most people either don’t have the right skills, can’t drum up the enthusiasm, or struggle with not-so-brilliant ‘instant’ website building platforms like Wix and Weebly. All that technology, all those acronyms!
One other major benefit to The Artist’s Circle is you get your very own, beautiful, premium one-page website effectively. The difference is, with us your page sits on a platform that’s already getting over a 1600 visits a month without you having to do a thing. And the numbers are steadily growing. We’re already getting way more visitors than your average artist website is probably getting. And, of course, it’s yours to share – you can share the link to your page anywhere you like – on social media, emailed to friends, sent to people who might want to buy artwork from you.
Your Premium Page link will look something like this: https://www.artineastanglia.com/your name here, and you can even point your own domain name to your page on our site as long as we can get access to your DNS – no acronym intended! As you can tell, it really helps that Chris is technically savvy, experienced in digital marketing, and knows the internet inside out and backwards. It also helps a lot that he’s a creative type himself – Chris knows what it’s like, he knows the score.
If you’d like to check out all the good things that The Artists Circle membership brings click here.
At just £20 a month you won’t get this much digital marketing clout anywhere else. You could do it all yourself, of course, but that wouldn’t leave you with much spare time for creating masterpieces.
We reckon The Artist’s Circle provides a solution to a pain point most artists suffer from – how to actually sell more work. The Artist’s Circle membership gives you access to our online marketing platform where we take away the agonies of having to battle with technology and trying to promote your work on social media.
There’s now a viable alternative to spending your valuable time building your own web presence and promoting yourself, and all this means you get more time to spend on creating amazing art.
We look forward to welcoming you to The Artist’s Circle soon…
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