Tap into the online art sales boom…

Oct 06, 2020

Sell more art via The Artists Circle Membership

Sell more art

PRESS RELEASE


As it turns out, this could be the perfect time to launch a new, premium membership within the arts community in East Anglia. Unexpectedly, the pandemic seems to have boosted the world's appetite for original art. You may have heard the story of four young men who visited a local art gallery and spent a grand each on a painting instead of going on holiday, well, it isn’t the only positive story about healthy international art sales we’ve heard.


Here’s a quick run-down of some of the news we’re reading that’ll interest you as an artist and seller, followed by some highly relevant insight into The Artist’s Circle Membership. 


Online art sales enjoy a 'Wild West' boom


As reported by MSN Money Markets, research by UBS and Art Basel reveals a third of art galleries world-wide have already downsized thanks to Covid, and the bigger the gallery, the bigger the cuts. Overall galleries have reported an average drop of 43% in their value, and they 'don't expect to see sales improve any time soon'. But at the same time digital art sales are thriving. 


Robert Head, the boss of Fine Art and Private Clients at the Hiscox agency, says the art world is finally giving way on its long term “stubborn resistance” to the digital world as a vehicle for buying and selling art. Digital art sales are already booming dramatically, and it's happening all over the world. 


2019 saw international online art and collectibles sales almost hitting five billion US dollars. Christie's, Sotheby's, and Phillips all experienced massive hikes in online sales between 1st January and the end of June, up 436% on the previous year. And the average value for digital art sales shot up 207% during the same period. 


It'll be interesting to see that happens when the personal collection of one of the most influential figures on the New York art scene, Jayne Wrightsman, goes to auction at Christie's in October. We can expect something pretty special if the sale follows the trend. 


Sotheby's recent $4.6 Million Sale of Keith Haring’s Personal Art Collection tripled expectations and attracted amazing numbers of new art buyers. On a local basis, a friend of ours who works at a local art gallery enjoyed a record-breaking July, where they sold every single painting valued at the £3000 to £4000 mark.


Yahoo reports on the opinions of the auction house Phillips, which expects Chinese buyers to drive even more art sales as the art market proves itself unusually resilient to the Covid-19 pandemic. Phillips Asia expects their next 20th Century & Contemporary Art sale of work by 'internationally recognised and emerging artists' to set yet another record for the company in Asia, following a record-breaking $35 million income from their spring sale in July 2020. 


So online art sales are definitely a ‘thing’. And Chris is tapping into this exciting thing at exactly the right time! 


Tap into your own online art marketing platform


Doing the recent early-bird launch of The Artist’s Circle made Chris realise that what is really on offer here is an online marketing platform specifically for artists in East Anglia.


The offering has evolved quite a bit over the two years the Art in East Anglia website has been growing, as Chris has explored ways to help promote Art and Artists in the region. The Online Virtual 3D Gallery has been well received and The Artist’s Circle Members will now get to exhibit on a regular basis.


As you will know there are a few places that offer websites for artists, but it means building a site yourself. As a professional web designer running his own company, Chris already knows most people either don’t have the right skills, can’t drum up the enthusiasm, or struggle with not-so-brilliant ‘instant’ website building platforms like Wix and Weebly. All that technology, all those acronyms!


One other major benefit to The Artist’s Circle is you get your very own, beautiful, premium one-page website effectively. The difference is, with us your page sits on a platform that’s already getting over a 1600 visits a month without you having to do a thing. And the numbers are steadily growing. We’re already getting way more visitors than your average artist website is probably getting. And, of course, it’s yours to share – you can share the link to your page anywhere you like – on social media, emailed to friends, sent to people who might want to buy artwork from you. 


Your Premium Page link will look something like this: https://www.artineastanglia.com/your name here, and you can even point your own domain name to your page on our site as long as we can get access to your DNS – no acronym intended! As you can tell, it really helps that Chris is technically savvy, experienced in digital marketing, and knows the internet inside out and backwards. It also helps a lot that he’s a creative type himself – Chris knows what it’s like, he knows the score. 


If you’d like to check out all the good things that The Artists Circle membership brings click here.


At just £20 a month you won’t get this much digital marketing clout anywhere else. You could do it all yourself, of course, but that wouldn’t leave you with much spare time for creating masterpieces.  


We reckon The Artist’s Circle provides a solution to a pain point most artists suffer from – how to actually sell more work. The Artist’s Circle membership gives you access to our online marketing platform where we take away the agonies of having to battle with technology and trying to promote your work on social media.


There’s now a viable alternative to spending your valuable time building your own web presence and promoting yourself, and all this means you get more time to spend on creating amazing art.


We look forward to welcoming you to The Artist’s Circle soon…

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We are delighted to be working with up and coming Landscape Photographer Owen Clarke who kindly produced this short promotional video of our Bury St Edmunds Gallery for us. It coincided with Owen also creating a video documentary of his journey from shooting photographs on location to printing, framing and bringing his work into the Gallery for us to exhibit. We were delighted (and so was he) when one of our customers purchased his work after being displayed in our window for just a couple of hours. We will be sharing his video story shortly. If you are looking to personalise your home or office with exciting, original art by talented East Anglian artists do call in to see us in Langton Place, Bury St Edmunds or checkout our online marketplace
05 Apr, 2021
We have always been enthusiastic about local art, championing and celebrating the sheer abundance of talent we have in our region, but things have just got a whole lot more exciting here at Art in East Anglia. We have now launched an online marketplace for our members to be able to sell their creative efforts AND we will be opening a physical Gallery for their work to be seen and appreciated ‘in the flesh!’ Firstly we wanted to make it as easy as possible for artists to get the recognition they deserve without having to grapple with difficult technology. So we have been busy simplifying ways for artists to upload their work to our website and for them to be able to make some money from their creative talents - and who wouldn’t appreciate a little more money in their pockets at the moment? Secondly, we wanted art lovers to be able to find and own beautiful, original art whilst supporting the buy local culture that many of us have re-adopted. We think it’s a win-win situation and our new online marketplace is growing every day. If that wasn’t enough, an actual physical gallery seemed the next logical step, so we have managed to find some lovely premises for our first dedicated gallery in the heart of Suffolk. Bury St Edmunds has become a real destination town, having been voted one of the best places to live in the East of England with its rich history, community spirit and culture. It feels the right place for us to showcase our members’ talents. So we have increased our team and we are all are busy painting walls, curating and hanging art ready for opening. As we begin to emerge from lockdown with a feeling of positivity in the air, and fingers crossed that life will start to feel more normal, we hope you will come and join us on the next step of our journey.
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Babylon ARTS is seeking proposals from East-Anglian based artists and creative practitioners for five new paid commissions. The new work will be shown at the upcoming contemporary arts exhibition ‘No Frost at Night’. Curated by Sid White-Jones during his time on the Babylon Young Curators programme; the exhibition will form part of Babylon ARTS’ 2021 gallery programme, open to the public from the 12th March - 5th April at the Babylon Gallery. Five selected artists will be commissioned to create new work in response to a single weather diary from 1963, sourced from a collection of archival records known as ‘The Soham Weather Diaries’ which are currently held within the care of Heritage for All CIC. The invitation to apply is open to both established and emerging East-Anglian based creative practitioners over the age of 18, including (but not limited to) artists, creators, designers, makers, performers and writers. Deadline for applications: Monday 14th December 2020, 5pm. Find out more and how to apply here: bit.ly/No-Frost-At-Night
04 Nov, 2020
It wasn't entirely unexpected, but it'  s still a shock. Here we go, back into lockdown, and the virus is spreading faster than ever. At the same time scientists are confirming that this thing isn't going to go away any time soon. It looks like we're in it for the long haul, along with most of the rest of the world. What does that mean for East Anglia's vibrant creative community? Well, for a start it means we'll all be back home again for at least a month, and that means plenty of us will be back at the easel making paintings and drawings, carving, potting, casting, doing all the amazing things we artists do. At the same time, we'd all like to sell more work. Especially with so many people's finances suffering. But with the second lockdown in place art galleries will be closing down again, leaving most of us with no sales outlet for our work and nowhere to exhibit or showcase it. On the bright side, there's our members club to join, The Artists Circle. More about that later. First, let's look at some of the latest online art sales trends. Colonial-era art falls out of favour It's interesting to see a genre of paintings going so completely out of favour as the artworks describing colonial-era explorations. Many auction houses are discontinuing sales of prints and paintings from the era, and Christies is holding its final sale of 120 historical pictures of places from Asia, Antarctica, Africa, Australasia, the Americas and the Arctic. They've been holding sales of this type of art since 1968, but this one will be the last. The last sale contains paintings of explorer ships abandoned in the frozen Arctic ice, views of the Arabian Gulf by John Constable’s son, and images of the infamous Canton hong trading depots, all of which represent a colonial era most of us are happy to consign to history. Booming art auctions Down Under It looks like online art auction sales in Australia are booming thanks to frustrated travellers spending their money on art instead of expensive overseas holidays. And the spend is impressive despite Covid-19 restrictions. As the co-owner of one fine art houser in Adelaide said, the shift to online auctions in response to Covid restrictions has hit the mark with art lovers in recent months. The amount of money Australians spend nationally on overseas travel is 'staggering', and it's great to see so much of that money diverted into sales of artwork. He is seeing 'multiple bidders on works that would typically fetch about $4,000 had bolstered prices to about $6,000', and claims the Aussie art market is 'very buoyant', especially thanks to people buying online at home. The USA focuses on online art sales July 2017 saw Artsy, a New York City-based startup, winning a vast amount of venture capital. They wanted to create an 'open and approachable way' to buy art online through a digital shop. 2018 saw the online creative outlet Etsy home to more than 60 million items in its creative market, 2.1 million sellers, and 39.4 million buyers. The point is, online art sales have been a disruptive force for longer than the Covid-19 virus, and Covid means online art sales are on the up over the Atlantic as well as elsewhere. Art Society of Inverness goes online The Art Society of Inverness is set to showcase art by Highland artists thanks to a six week pre-Christmas art fair showcasing more than 100 paintings from local amateurs and professionals, many for sale. It follows the cancellation of the annual summer exhibition in July, usually a very popular event and a huge art sales success. 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